Visual Style

Images

Images are found in Wikimedia projects as standalone contributions and as supplementary content to engage and communicate with individuals.

Image selection

We use images to help increase understanding and engagement with individuals. When using images in our projects, the selections follow general guidelines:

  • Contextually relevant. Images relate directly to the subject of the article. An article about bicycles should contain images that relate to, support, and enrich content about bicycles.
  • Neutral point of view. When showing an image of a shark, consider a side profile photograph of a shark instead of an action shot of a shark preying on another animal.
  • Representation in the most accurate medium. Use a photograph of Rosalind Franklin in her biographic profile, rather than an artistic drawing. In an article about Donald Duck, use a cartoon still of Donald Duck instead of a photograph of a duck.
  • Good resolution quality. Images should be high quality.
  • Respects copyright. Images should be correctly attributed. Use Creative Commons, Fair use, or Public Domain images stored on Wikimedia Commons, and other sources that comply correctly with copyright licensing.